6 Jan 2025
Managing brand risk insights from Managing Director of
In this episode of Social Media for Business, host Rebecca Bridgen discusses with Niki D'Hubert, Managing Director of Navigate PR, how social media has revolutionised public relations—particularly in industries like maritime. With nearly two decades of PR expertise, Niki offers invaluable insights into managing risk and reputation in the fast-paced digital age.
Key highlights include:
1. How social media has shifted from one-way communication to multi-directional engagement.
2. The double-edged sword of real-time communication—its opportunities and risks.
3. Proactive risk management tips, including building a "bank of goodwill" and using social listening tools effectively.
4. Lessons from crisis management case studies.
5. The future of social media in PR, from personalisation to multi-platform strategies. #SocialMediaForBusiness #Podcast #PublicRelations #RiskManagement #Innov8Social