Embracing Human First Marketing: Why Authenticity Beats Algorithms Every Time     By Rebecca Bridgen, Innov8 Social   Marketing today is a balancing act. On one side, you’ve got data, metrics, analytics, AI, algorithms. On the other, you’ve got people real human beings with needs, emotions, frustrations, and dreams. The challenge for marketers is how to blend the two without losing the human touch that makes marketing meaningful in the first place.  That’s exactly what we exp

At the end of the day, it is called social media for a reason. You cannot expect to win the game from the sidelines. Yet many companies...

By Rebecca Bridgen   Recruitment has changed dramatically in recent years. Not so long ago, a well written job advert listing...

Episode 8 of Innov8 Social's podcast "Social Media for Business" features Rebecca Bridgen and guest Andy Ford discussing how to shape...

In the latest episode of the Social Media for Business podcast, our founder, Rebecca Bridgen, was joined by Matt Pyke , the Managing...

In the latest Social Media for Business  podcast by Innov8 Social , founder Rebecca Bridgen  is joined by Namrata Nadkarni , CEO of...

In Episode 5 of the Social Media for Business podcast, host Rebecca Bridgen  takes a moment to chat with Patrick Condy , founder of PKC...

In the latest episode of the Social Media for Business podcast, Innov8 Social’s founder, Rebecca Bridgen, sat down with Alex Anderson,...

2024 saw Business's increasingly driven by the demands of Gen Z, rethinking their strategies to align with this socially conscious and...

When it comes to social media, creating content that resonates with your audience can feel like trying to read their minds. For corporate...

In Episode 3 of the Social Media for Business Podcast , host Rebecca Bridgen welcomed Niki D'Hubert, Managing Director of Navigate PR, to...

Insights from Lloyd’s Register’s Mark Warner On the latest episode of Social Media for Business , Innov8 Social’s very own Rebecca...

B2B storytelling has emerged as one of the most effective ways to captivate audiences and build brand loyalty. In the first episode of...

Community management is becoming an essential strategy for brands wanting to build loyal, engaged audiences on social media. It’s about...

As social media becomes a crucial part of modern business, forward-thinking companies are realising that it’s not just the marketing team...

If you’re managing your brand’s social media but want guidance on how to maximise its impact, social media consultancy might be just what...

Podcasting is booming, and for good reason: it’s an engaging way to connect with your audience, share valuable insights, and build...

A well-optimised social media profile isn’t just a digital business card—it’s a powerful tool for building brand authority, trust, and...

Social media ads are a powerful way to boost brand visibility, reach targeted audiences, and drive conversions. But to see a real return...

Crafting a captivating social media post is more than a clever caption. It’s about finding the right words to represent your brand,...