Season 2, Episode 1 of Social Media for Business with host Rebecca Bridgen Karen has spent years at the centre of Maritime’s relationship web, from her long association with London International Shipping Week to her current role as Global Brand Ambassador at ShipMoney. Ask her for a social strategy and she will give you something simpler, sharper and harder to fake. Show up as yourself. “If I don’t feel it, I don’t post it.” That was Karen’s opening stance in Season 2 episode

By Rebecca Bridgen, Founder of Innov8 Social   There’s something sacred about the pause between the end of December and the start of January. A moment to step off the treadmill, catch your breath, and remember what really matters, in work, yes, but more importantly, in life.  For me, that space is essential. December is always intense, a shorter month, year-end pressure, and trying to tie it all together while already feeling burnt out. By the time the holidays arrived, I nee

Embracing Human First Marketing: Why Authenticity Beats Algorithms Every Time     By Rebecca Bridgen, Innov8 Social   Marketing today is a balancing act. On one side, you’ve got data, metrics, analytics, AI, algorithms. On the other, you’ve got people real human beings with needs, emotions, frustrations, and dreams. The challenge for marketers is how to blend the two without losing the human touch that makes marketing meaningful in the first place.  That’s exactly what we exp

At the end of the day, it is called social media for a reason. You cannot expect to win the game from the sidelines. Yet many companies...