Ep 4 I The Power of Video in Maritime Marketing

The constant shifting sands of social media marketing, video content has emerged as a pivotal tool for businesses aiming to enhance engagement and drive sales.

In Episode 4 of the Social Media for Business podcast, host Rebecca Bridgen engages in a compelling discussion with Alex Anderson, Founder of Maritime Filming UK, to explore the transformative impact of video in B2B marketing, particularly within the maritime industry.​

Key Takeaways:

Algorithm Favoritism: Understand how social media platforms prioritise video content, boosting visibility and reach.​

Audience Engagement: Learn strategies to attract high-quality followers who are potential clients or influential in purchasing decisions.​

Innovative Sales Techniques: Discover the benefits of utilising 360° video tours to offer immersive, year-round showcases of maritime assets.​ Effective Advertising: Gain insights into crafting compelling video ads that resonate with your target audience and convert views into sales.​

This episode stands out by providing actionable insights tailored for maritime business owners and marketers.

By honing in on industry-specific applications of video marketing, Rebecca and Alex offer valuable perspectives that can be directly applied to enhance your business's social media strategy.​

Whether you're a seasoned marketer or new to the digital space, this episode equips you with practical advice to begin using the power of video in your marketing efforts.