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Ep 5 I The Shift in Social Strategy

6 Mar 2025

Get into maritime social media strategy with Patrick Condy from PKC Media

In this episode, Rebecca chats with maritime content creator Patrick Condy (PKC Media) about how social media is changing for the maritime industry.


From storytelling that sells to using AI without losing the human touch, Patrick shares how brands can connect better with their audience—without overcomplicating it.


🚢 Why maritime brands are finally taking social seriously

🎥 How video and behind-the-scenes content build trust

🤖 AI: threat or creative partner?

💬 Why B2B is still just people talking to people


Whether you're building offshore vessels or safety systems, this episode is packed with tips for staying relevant, visible, and human on social.

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