Episode 2 of the Social Media for Business Podcast drop

In this episode of the Social Media for Business Podcast, Rebecca Bridgen sits down with Mark Warner, Content and Communications Director at Lloyd’s Register, to uncover the secrets of building a standout B2B content strategy.

Mark’s journey—from Navy aspirations to leading maritime marketing—shaped his unique approach to creating impactful content. Together, Rebecca and Mark discuss: Putting customers first: Crafting content that addresses real-world pain points.Building “content brands” like Lloyd’s Register’s Fuel for Thought series for consistent, recognisable messaging.

Standing out in a conservative industry with creative formats like video and interactive content.

Prioritising ROI-driven strategies in SMEs with limited resources.Measuring success beyond clicks—focusing on lasting engagement that drives business results. Packed with insights for marketers across industries, this episode offers practical takeaways to elevate your content strategy. Listen now. Have tips or stories to share about B2B social media? Reach out to us at ⁠hello@innov8social.co.uk⁠—you could be our next guest!