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How Maritime Events Can Supercharge Your Social Media Strategy

  • rebecca7313
  • May 8
  • 3 min read

Updated: May 9



In the latest Social Media for Business podcast by Innov8 Social, founder Rebecca Bridgen is joined by Namrata Nadkarni, CEO of Intent Communications, to explore a powerful question:


How can maritime businesses transform event content into long-term social media impact?

This episode is packed with actionable strategies on building brand authority, generating visibility, and maximising content repurposing from industry events.

 

Why Events Matter More Than You Think

"The real value of events is the human connection," Namrata explains. She emphasises that live events offer a pulse check you simply can't replicate digitally. Sideline conversations, spontaneous insights, and authentic audience reactions help businesses position themselves as true industry thought leaders.


Don’t Let Your Event End When the Room Empties

As Rebecca points out:"The event isn't over when people leave the room—that's when your social media strategy starts."


Namrata urges businesses to:

  • Record and clip key moments

  • Create quick post-event videos

  • Repurpose discussions into blogs and podcasts

  • Use social to extend the conversation for weeks, even months


Her advice:"Be holistic. Your event content should feed into your marketing calendar and long-term business goals."


Brand and Personal Authority: A Powerful Combination

Personal brands matter more than ever in the maritime industry. 

"People connect with people, not faceless brands," Namrata emphasises, highlighting a critical point: in a sector built on trust and long-term relationships, individual voices often carry more weight than corporate logos.


Encouraging employees to authentically share their insights from events — whether it’s lessons learned, key takeaways, or personal reflections — not only boosts their individual credibility but also elevates the company's brand reputation.

Personal branding and company branding are not in competition; they are complementary forces.


As Rebecca adds:"Personal and business brands work together holistically. One strengthens the other."


In fact, when employees build strong, professional personal brands, they become living ambassadors for the business, demonstrating expertise, passion, and alignment with the company's values. This symbiotic relationship drives greater visibility, deeper industry trust, and, ultimately, more meaningful business opportunities.


Namrata also reassured businesses not to fear empowering their teams:"If you're worried about employees building personal brands, the problem isn't them — it's in your hiring choices. Good people building visibility should be celebrated, not feared."


The key is guidance, not control:

  • Encourage authenticity over corporate jargon.

  • Provide clear guidelines for professionalism.

  • Support employees in aligning their personal narratives with broader company goals.

When done right, your people become your biggest competitive advantage, online and offline.

 

Practical Tips for Maritime Businesses

Namrata shared practical social media insights every maritime business can use when planning events:


  • Think ahead: Warm up your audience months before events in your social streams with relevant content to the event, get them excited.

  • Strategic content capture: Plan your filming, mics, lighting, and speaker prep carefully, with how this can be used in your social feeds for after the event.

  • Repurpose smartly: Turn one event into dozens of posts, blogs, and clips.

  • Segment your audience: Tailor takeaways for CEOs, technical managers, and regulators differently. There’s something in your event for everyone if you’ve done it well, and you can tailor this content accordingly on your social streams.

  • Always include a call to action: Lead your audience to the next step.


Her golden advice?

"Success isn’t just immediate leads. It’s building association with solutions and trust over time."

 

Final Word: One Hour? Focus Here...

If you only have one hour post-event:

  • Post a short, engaging clip

  • Write a quick, human-centred summary

  • Include a clear CTA (watch, read more, connect)

"Think about the reader’s journey. Make it easy for them," Namrata concludes.

 

Follow Namrata Nadkarni on LinkedIn or check out Intent Communications for more on elevating your maritime communications.


Don't miss future episodes of the Social Media for Business podcast — subscribe now!


 

 

 
 
 
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