Tips and tricks for LinkedIn: Marketing Potential with Hashtags

There was a time when a hashtag was only used as a marker; to number something or to put a list into sections, similar to how we use bullet points now.

So when and why did this ‘number sign’ (and it is still widely used to predefine numbers in the U.S.) become so integral to social media marketing?

Let’s get into the importance of social media in business.

For in-the-know B2B marketers, LinkedIn is known as the go-to platform for online engagement in business. Despite initial scepticism, its user base and engagement have grown exponentially, making it an important tool for businesses. With a 50% year-on-year increase in engagement and an 89% rise in LinkedIn Live streams, the platform's importance continues to grow.

A key driver behind this ‘resurrection’ is LinkedIn's support for diverse marketing activities, including lead generation, content marketing, and paid advertising. Among this increase in popularity for the platform, mastering hashtags is a powerful tool that is often overlooked by marketers.

So what are Hashtags seen as now?

Originating on Twitter in 2007, hashtags have become integral to social media campaigns, serving as data set organisers and engagement catalysts. Placed before words or phrases (e.g., #B2Bmarketing), hashtags categorise content, enhance visibility, and encourage interaction.

LinkedIn's evolution of Hashtags

LinkedIn's evolution mirrors the rise of hashtags, from a mobile-only feature in 2016 to widespread adoption by 2018. Today, hashtags amplify content reach, enabling users to follow topics of interest and facilitating content discovery.

Using LinkedIn Hashtags to your advantage

Hashtags offer free brand exposure and strengthen content visibility, making them indispensable for marketers. By incorporating #Hashtags strategically into posts, articles, and profiles, marketers can #BoostEngagement and attract targeted audiences.

Why Use LinkedIn Hashtags?

Hashtags enhance content reach by over 10% and trigger push notifications to followers, amplifying content visibility. For #B2BMarketers, hashtags provide a competitive edge, driving engagement and fostering brand awareness.

Mastering LinkedIn Hashtags

Discovering relevant hashtags is straightforward on LinkedIn, with auto-predicted suggestions and curated lists guiding users. By following pages associated with popular hashtags, marketers can stay informed and tailor content to resonate with their audience.

Incorporating hashtags into LinkedIn marketing strategies is a simple yet impactful way to strengthen brand visibility, engage audiences, and drive business growth. With LinkedIn's excellent features and evolving landscape, utilising the power of hashtags is essential for B2B marketers aiming to stay ahead of the ‘social media curve’ in 2024 and beyond.

How do you use Hashtags?

#Hashtags #socialmediamarketing #linkedinhashtags #innov8social