The Power of Advocacy: How support can help engagement on LinkedIn

Engagement is everything in social media. It’s not just views or clicks, but meaningful interactions that build community and drive brand loyalty. For businesses looking to bolster their online presence, especially on professional platforms like LinkedIn, advocacy can be a game-changer. At Innov8 Social, we’ve learned (and used) the collective power of advocacy to increase our engagement, and here’s how you can do the same.

Empower Your Team to Advocate

Engagement on LinkedIn doesn’t have to be a solo act. In fact, it thrives on community and interaction. The first step is to encourage all team members to join LinkedIn groups that resonate with your company’s mission and areas of expertise. These groups are gathering places for like-minded professionals and potential clients who share an interest in industry-specific topics.

The Strategy: Share, Notify, Engage

1. Post Content: Begin by crafting compelling content that provides value, sparks conversation, and reflects your brand’s voice. This could be in the form of articles, infographics, thought leadership pieces, or company updates that invite engagement.

2. Notify Employees: Once the content is live, notify your team using the three dots at the top of the post. Or a quick message on your internal communication channels can alert them to new posts. This ensures your content gains initial traction through the networks of your employees.

3. Leverage Google Alerts: Keep up to date with industry news and trends with Google Alerts. Pick a couple of alerts and share them with your employees. This provides them with additional material to share and comment on, positioning your brand at the centre of relevant conversations.

4. Encourage Sharing with Commentary: When team members reshare company posts in their LinkedIn groups or on their personal feeds, prompt them to add their own commentary. Personal insights add depth to the shared content and encourage genuine discussions.

5. Invite to Like and Follow: Ask employees monthly to invite their contacts to like and follow the company’s LinkedIn page. You get 250 shares each month, imagine if everyone in your company used them! This organic growth strategy can significantly expand your reach and potential engagement.

The Ripple Effect of Advocacy

When employees share content with their commentary, they’re not just increasing the reach; they’re also lending their credibility to your brand. Their professional networks see a trusted connection engaging with your content, which can encourage them to interact as well. This ripple effect can lead to a substantial boost in engagement rates.

Why It Works

People connect with people. When your employees advocate for your brand, it humanises your company. It transforms your company’s LinkedIn page from a faceless entity into a community of engaged, invested individuals. And when employees contribute to the narrative, it showcases a culture of involvement and passion for the work your company does.

Now, go and try it to see how it works for you!