What It Actually Means, and How to Do It Without It Feeling Plastic We have talked a lot recently about brand advocacy and getting teams visible on LinkedIn. But there is one piece of that puzzle that often gets reduced to a single throwaway tip: "comment more." We want to go much deeper than that. Because a genuine commenting strategy, done well, is one of the most powerful and most misunderstood tools available on LinkedIn. Done badly, it feels exactly like what it is: forc

There is a window open right now, and most business owners do not know it is closing. Artificial intelligence is currently free or near-free to use, unregulated, and powerful enough to replace entire workflows. The platforms absorbing the cost of running these tools are doing so at a loss, and that arrangement will not last. If there has ever been a moment to stop watching from the side lines and start building, this is it. Episode four of Social Media for Business gets into

Summer is here. And we want to make a case for something that might sound a little counterintuitive. July is not the time to go quiet on social media. It is the time to get creative. Feeds get quieter in summer. Decision makers are more relaxed. The pressure to be corporate and polished drops a notch. And that creates a brilliant window for trying things you have been putting off, experimenting with formats you have never touched and discovering what your brand actually looks

If you have ever tried to run a LinkedIn visibility programme for your team using a spreadsheet, a WhatsApp group and sheer optimism, you will know exactly how quickly that falls apart. The good news is that in 2026 the tools available to help you coordinate, motivate and measure your team's LinkedIn activity are really rather good. And this month, as part of our LinkedIn Mastery Series, we are breaking down the best of them so you can find the right fit for your business. Wh

Social media in the maritime industry is evolving at pace, shaped by shifting audience behaviours, emerging technologies, and new approaches to content creation that challenge traditional marketing playbooks. For marketers operating in this space, staying relevant is no longer simply about maintaining a presence; it requires a deeper understanding of where attention sits, how trust is built, and which strategies genuinely drive results. In the latest episode of Social Media

Today is Women in Maritime Day. And at Innov8 Social, we want to celebrate a group of women who sit at a very specific and very important intersection: maritime communications. Because the women working in marketing, PR, social media and communications across the maritime sector are doing something rather remarkable. They are changing how one of the world's most vital industries is seen, understood and talked about. Maritime freight transport handles 90% of global trade Momen

Something rather remarkable is happening in the world of marketing right now. The tools available to marketing teams, even small ones, even one-person ones, have become so powerful, so intuitive and so useful that the playing field has shifted enormously. And nowhere is this more exciting than in marketing, where businesses that embrace the right tools are building visibility and producing content at a level that would have required a much larger team just a few years ago. At

Social media can sometimes feel like a complex puzzle, a blend of storytelling, brand building, and measurement that rarely fits neatly into spreadsheets or quarterly reviews. For marketers, particularly in B2B and technical sectors such as maritime and energy, this challenge is heightened by leadership teams who expect clarity around value and return on investment. In the latest episode of Social Media for Business, host Rebecca Bridgen speaks with Kathleen ‘Katie’ Tunkina

There's a shift happening in the maritime industry, and we're seeing it first-hand. More and more maritime businesses are investing in their social media presence. Whether that's bringing in a specialist agency, hiring in-house, or simply dedicating time to it properly for the first time, the message is getting through: visibility matters, and your audience is online. We've seen a real uptick in enquiries over the past year, and it doesn't seem to be slowing down. And that ma

Season 2, Episode 1 of Social Media for Business with host Rebecca Bridgen Karen has spent years at the centre of Maritime’s relationship web, from her long association with London International Shipping Week to her current role as Global Brand Ambassador at ShipMoney. Ask her for a social strategy and she will give you something simpler, sharper and harder to fake. Show up as yourself. “If I don’t feel it, I don’t post it.” That was Karen’s opening stance in Season 2 episode

By Rebecca Bridgen, Founder of Innov8 Social There’s something sacred about the pause between the end of December and the start of January. A moment to step off the treadmill, catch your breath, and remember what really matters, in work, yes, but more importantly, in life. For me, that space is essential. December is always intense, a shorter month, year-end pressure, and trying to tie it all together while already feeling burnt out. By the time the holidays arrived, I nee

Embracing Human First Marketing: Why Authenticity Beats Algorithms Every Time By Rebecca Bridgen, Innov8 Social Marketing today is a balancing act. On one side, you’ve got data, metrics, analytics, AI, algorithms. On the other, you’ve got people real human beings with needs, emotions, frustrations, and dreams. The challenge for marketers is how to blend the two without losing the human touch that makes marketing meaningful in the first place. That’s exactly what we exp

At the end of the day, it is called social media for a reason. You cannot expect to win the game from the sidelines. Yet many companies...

By Rebecca Bridgen Recruitment has changed dramatically in recent years. Not so long ago, a well written job advert listing...

Episode 8 of Innov8 Social's podcast "Social Media for Business" features Rebecca Bridgen and guest Andy Ford discussing how to shape...

In the latest episode of the Social Media for Business podcast, our founder, Rebecca Bridgen, was joined by Matt Pyke , the Managing...

In the latest Social Media for Business podcast by Innov8 Social , founder Rebecca Bridgen is joined by Namrata Nadkarni , CEO of...

In Episode 5 of the Social Media for Business podcast, host Rebecca Bridgen takes a moment to chat with Patrick Condy , founder of PKC...

In the latest episode of the Social Media for Business podcast, Innov8 Social’s founder, Rebecca Bridgen, sat down with Alex Anderson,...

2024 saw Business's increasingly driven by the demands of Gen Z, rethinking their strategies to align with this socially conscious and...