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Why Gen Z’s Expectations Matter to Your Social Media Strategy.
2024 saw Business's increasingly driven by the demands of Gen Z, rethinking their strategies to align with this socially conscious and...
rebecca7313
Jan 223 min read
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Researching Competitors is Healthy: Here's How and Why
In today's dynamic market, understanding your competitors is not just beneficial—it's essential. Researching them offers insights that...
rebecca7313
Jun 27, 20242 min read
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The Importance of Processes for On-Brand Posting on LinkedIn
LinkedIn has evolved from a simple networking platform to a powerful tool for professional branding and business growth. For both...
rebecca7313
May 30, 20243 min read
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Tips and tricks for LinkedIn: Marketing Potential with Hashtags
There was a time when a hashtag was only used as a marker; to number something or to put a list into sections, similar to how we use...
rebecca7313
May 14, 20242 min read
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What’s brand awareness?
We’ve all heard the term ‘brand awareness’ (especially in social media marketing) - but what exactly does it mean, and why is it at the...
rebecca7313
Mar 13, 20242 min read
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